Point A Hotels was in need of a content strategy that would help the local SEO of their various hotels in London. I pitched the creation of a series of local travel guides, but wanted to keep them as authentic as possible. Field work was in order.
First, long-tail keyword research and creative ideation helped me to come up with a list of potential blog post topics. One of Point A Hotels’ hotels was near Old Street station, which happened to be an area that I was intimately familiar with. I found search volume for phrases such as ‘street food Old Street’ and ‘Old Street food market’ and decided to create a blog post around one of the lesser-known street food markets near Old Street: the one on Leonard Circus. I recruited a photographer and arranged to interview the owners of the food stalls about what makes their meals stand out from the crowd.
On top of having generated unique content and photography for Point A Hotels’ readership, the blog post I produced now ranks at the top of Google for ‘street food Old Street’ and ‘Old Street food market’, helping it to reach an audience that’s interested in the local area.
This content was created on behalf of Koozai digital marketing agency.
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