SEO Content Specialist

Amsterdam | Utrecht | Eindhoven | London

Hi, I'm Lola Michels!

I'm a freelance SEO Content Specialist with 10 years' experience in digital content strategy, search engine optimisation (SEO), client-facing communication and people management.

I'm looking to dedicate my time to helping forward-thinking businesses flourish. 🌱

DOWNLOAD MY CV

My Journey

My passion for online marketing started when I minored in e-Marketing and Social Media at the University of Applied Sciences Utrecht. After building my career at various digital agencies in London, UK, I decided to move back to The Netherlands where I'm currently offering my services to businesses that inspire and excite me.

Freelance SEO Specialist

Lola Michels

Jan 2021 - present

Head of Content

Passion Digital

Oct 2020 - Jan 2021

Content Strategist

Passion Digital

Feb 2019 - Sep 2020

Content Strategist

Koozai

Jan 2018 - Jan 2019

Digital Marketing Executive

Lola Michels

Sep 2017 - Dec 2017

Digital Marketing Manager

LeadGeneratorsDigital

Feb 2014 - Sep 2017

Freelance Clients

These are some of the clients I've worked for as a freelance SEO Content Specialist.

Tools I Use

I use a range of tools to research, design, optimise and report on the success of the content I create. These are some of my favourites.

Me in Action

Throughout the years, I've shared my SEO and Content expertise in a variety of different formats. Colleagues and clients have enjoyed hearing me talk about everything from my content strategy process to important Google algorithm updates.

Testimonials

"Lola's bubbly personality, her creativity, and her deep knowledge of content and SEO have helped Passion get to where we are today, ranking #1 for "content marketing agency London" and having a very strong content marketing proposition."

Cecilia de la Viesca

Marketing and New Business Director at Passion Digital

"Worked with Lola recently, she's a confident and multi-hyphenate contributor with superior abilities pitching content and creative ideas. Very experienced in what she does, I would recommend her to any organization looking to upskill their content."

Shangmingzhu Zhang

Digital Marketing Lead at Stashbee

"You will not find a more creative, strategic, and dedicated content strategist than Lola. I was quite impressed with the way she positioned the brand from an SEO standpoint while producing useful content for our target audience."

Kristen Conlin

Senior Digital Marketing Manager at Lexicon